Let’s be real—marketing isn’t just about tossing ads into the void and hoping for the best. It’s about getting inside your customers' heads (not in a creepy way) and guiding them through every step of their journey with you. Think of it like making a new friend—you don’t just jump straight to asking them for a favor. You build trust first.
Here’s how to do it:
1. Awareness: This is where people first notice you exist. Platforms like TikTok and Instagram? Absolute gold mines for getting your name out there. Create content that’s fun, relatable, and share-worthy. You’re not just selling something—you’re starting a conversation.
2. Consideration: Now that they know you, it’s time to show them why you’re worth their attention. Dive deep into their problems and offer solutions through detailed blog posts, how-to videos, or even a snappy webinar. Help them see you as the go-to expert.
3. Decision: This is crunch time. Use retargeting ads to remind them you’re still here (but don’t be annoying). Sweeten the deal with special offers, limited-time discounts, or free trials. Make it impossible to say no.
4. Retention: The sale isn’t the end of the story—it’s just the beginning. Keep your customers coming back with engaging email content, loyalty rewards, or exclusive sneak peeks of new products. Make them feel like they’re part of something special.
I rolled out this exact funnel for a client, and guess what? We boosted their lead-to-customer conversion rate by 40% in just six months. Proof that when you focus on the whole journey, not just the sale, magic happens.